Product Strategy

Phase 1- Research and Competitive Analysis

Agilno’s Product Owner and Business Analyst researched the competition and the market. Although there were similar products in the market, our research found that they did not provide an easy to use and fulsome platform that allowed users or those looking into psilocybin to access detailed and accurate information. Furthermore, after a detailed market analysis, we had a meeting with MyDelica stakeholders to determine their specific requirements and platform functionality. We also conducted user interviews with potential app users and analyzed their needs and problems.

Phase 2 – Alignment

In one week, both teams joined together and clearly defined product goals, user personas, and user journeys. As a result of these joint sessions, we made the decision to target two key customer groups initially – first-time psychedelic users and psychonauts (experienced users).

Phase 3 – Ideation

As a result of many meetings, workshops, and brainstorming sessions, we created mockups and potential solutions. Later, we pitched it to the Mydelica team and moved on to the next phase.

Phase 4 – Validation

To validate the market demand for MyDelica’s product, we conducted a viability testing campaign. This involved creating an informational landing page, MVP mockup apps, and a Google Ads campaign to gauge interest. The project also received immediate validation from the media, with Vice, Wired, and Mashable covering the app. With this evidence of market interest, we presented our proposed solution and plan to the MyDelica team for building the platform.