MyDelica · Health & Wellness
An educational app for tracking mental health and well-being
MyDelica analyzes how psilocybin (from magic mushrooms) affects health and behavior. It was founded by Dr. Robin Carhart-Harris, who coordinated the first clinical study of psilocybin in the UK. The team came to us to build a mobile app providing users extensive resources for safe, enjoyable psilocybin use—having seen our work on Strainprint, a leading medical cannabis data company.
What we built
A mobile app for first-time psychedelic users
A mobile app that gives first-time psychedelic users and experienced psychonauts detailed, accurate, and easy-to-access information — closing the gap left by existing products that lacked a fulsome, trustworthy platform.
Product strategy
From research to a validated product
We ran a four-phase product strategy: research and competitive analysis; alignment on product goals, user personas, and journeys; ideation through workshops and mockups; and validation. To validate market demand we ran a viability campaign — an informational landing page, MVP mockup apps, and a Google Ads campaign — which earned immediate media validation from Vice, Wired, and Mashable and clear evidence of market interest.
Our approach
HIPAA compliance and a brand built from scratch
Protecting users' privacy and data was the top priority. We collaborated with lawyers and data-protection officers and implemented Auth0 to separate user data across databases and servers, then integrated Vanta to achieve SOC 2 and HIPAA compliance. Since MyDelica had no defined brand, we hosted discovery workshops and created a complete brand book — logo, tone of voice, color palette, and graphic library.
Core features
A trusted companion for safe, informed psilocybin use
Authentication
Secure sign-in with user data isolated for privacy and compliance.
Onboarding
A guided introduction that meets both first-time users and experienced psychonauts where they are.
Survey Engine
Structured surveys that capture how psilocybin affects health and behavior over time.
Analytics
Insights that turn tracked experiences into meaningful, personal data.
Content Library
Verified, accessible resources for safe and informed psychedelic use.
Subscribers in the viability testing campaign
Platform used for research
Media coverage at launch
From a successful demo to a thriving product partnership
A fintech demo built in seven days that grew into a global partnership delivering six industry-specific apps on Coherent's Spark engine.
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