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Case studies
Digitally transforming media planning business
Project duration
12 months
Industry
Media

Who is Adapt Media?

Our client, Adapt Media is an OOH media company devoted to reaching Canadians at integral points on their path to purchase journey. Delivering colossal national scale with one billion monthly impressions in 1,000+ markets, Adapt hits Canadians at the exact moment that they’re looking to buy.

Pushing the OOH industry using
custom made technology
Specializations
  • 1
    Project Manager
  • 1
    Solution Architect
  • 1
    UI/UX
  • 3
    Engineers
Services
  • Discovery
  • Web development
  • UI/UX Design
  • Data Engineering
  • Analytics
  • DevOps
Components Built
  • Authentication
  • Admin system
  • Business intelligence
  • Dashboarding and charts
  • Campaign management
  • 120+ Data sources
  • Data transformation

Data Abundance, Insight Scarcity

Visualize a room full of expert marketers grappling with exhaustive spreadsheets and convoluted dashboards. They possess an abundance of geo-tagged data, yet the process of synthesizing this into actionable marketing insights is an arduous, multiple hour ordeal for every single report. 

Our client, a leading marketing agency, confronted this very dilemma: a plethora of untapped raw data and a glaring inefficiency in transforming it into strategic actions.

The Visionary Goal: Unified, Streamlined, and Data-Empowered

The agency’s CMO, aspired for a unified digital platform. He sought a solution where stakeholders could collaboratively access, comprehend, and operationalize their marketing data—a solution to automate the time-consuming task of manual data ingestion and convert it into discernable insights.

This is the transformation Agilno aimed to achieve.

The Agilno Initiative

We had one mission in mind: to transcend the boundaries of a standard Business Intelligence (BI) tool and orchestrate an entire ecosystem that revolutionizes the agency’s data analytics and reporting.

Digitally transforming media planning business
Digitally transforming media planning business
Digitally transforming media planning business
Objectives

Maximize Time Efficiency

Drastically truncate the reporting cycle to mere minutes.

Enrich Data Visualization

Foster interactive, campaign-specific, and location-based reporting.

Achieve Data Scalability

Establish a platform capable of assimilating an unlimited influx of data sources.

Enable Strategic Media Planning

Empower the team to develop audience-centric, data-driven media strategies.

Features and Benefits

Our custom-built BI tool serves as a centralized command center for analytics, data visualization, and business management.

Automated Data Ingestion:

Seamless, automated integration of data into the system.

Interactive Dashboards:

Real-time, dynamic dashboards that offer personalized analytics experiences.

Unified User Platform:

A consolidated dashboard for stakeholders to cohesively analyze, interpret, and act on data.

Results & outcomes
Proof is in... the results
Report
Generation
Cut down from 12 long hours to an
incredible 5 minutes.
Operational
Efficiency
Elevated by 30%, leading to more impactful
campaigns and an
enhanced ROI.
Infinite
Scalability
Accommodating limitless data sets,
thereby offering unparalleled
opportunities for growth.
Client testimonial
We, at Chameleon Digital Media, are so very pleased with the work that Petar and his team has done to date, and we are only in the discovery phase so far! It took me a while to understand the complexity and time needed to be able to unravel the deep breakdown of what was needed to build our APP, and that came at a small cost, which we happily pay, now knowing more about our own project than ever before. They bring psychology, intelligence, and excellence to the table. We are very excited about the next stages, and an APP that will change the world! Well, at least our world anyhow, and that is what matters.
Jamie Thompson
CEO - Adapt Media & Chameleon Digital Media
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