Adapt Media · AdTech · Out-of-Home Media
Digitally transforming media planning business
Adapt Media, one of Canada's largest out-of-home advertising networks, runs ad campaigns across gas stations, convenience stores, transit shelters, and government buildings. With over 15,000 ad placements to manage, their team relied on Excel spreadsheets to plan and price campaigns — a manual process that made every proposal slow, error-prone, and hard to scale. Agilno designed and built a custom geospatial media-planning platform that replaced manual tracking with interactive maps, real-time data, and one-click proposal generation.
objectives
Rethink the reporting workflow
Agilno set out to maximize time efficiency by cutting the reporting cycle down to minutes, enrich data visualization through interactive, campaign-specific, and location-based reporting, achieve data scalability with a platform capable of absorbing an unlimited influx of data sources, and enable strategic media planning by empowering the team to develop audience-centric, data-driven media strategies.
Features and Benefits
Analytics, visualized and unified
Our custom-built BI tool serves as a centralized command center for analytics, data visualization, and business management—featuring automated data ingestion for seamless, hands-off integration of data into the system, interactive dashboards that deliver real-time, dynamic, and personalized analytics experiences, and a unified user platform that gives stakeholders a single place to cohesively analyze, interpret, and act on data.
Time to Generate Reports
Operational Efficiency
We, at Chameleon Digital Media, are so very pleased with the work that Petar and his team has done to date, and we are only in the discovery phase so far! It took me a while to understand the complexity and time needed to unravel the deep breakdown of what was needed to build our app, and that came at a small cost, which we happily pay, now knowing more about our own project than ever before. They bring psychology, intelligence, and excellence to the table. We are very excited about the next stages, and an app that will change the world! Well, at least our world anyhow, and that is what matters.
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