Case studies
From Expensive Onsite Sales to a 3D Virtual Sales Platform

Stryker, a global leader in medical technologies, relied heavily on in-person demos that cost between $20K–$80K per client visit and limited their global reach. Agilno partnered with Stryker to design and launch an interactive 3D product demo platform that redefined how Stryker sells and educates customers worldwide.

In just 6 months, we helped cut demo time by 66%, reduce acquisition costs by 50%, and unlock 24/7 global access to product experiences once only possible in person.

Client
Stryker
Industry
MedTech
New Platform
3D product demo platform
Duration
6 months
Goal
Transform Stryker's onsite sales model into a scalable, digital-first experience for customers worldwide
What we built
A virtual platform that delivers Stryker's product catalog via interactive 3D models, guided demos, and integrated real-time collaboration tools
Impact
-66%
Time to demo vs. traditional, in-person demos
-50%
Customer acquisition cost through segmentation of customers & sales experience
+Retention
Increased customer retention through better communication and access
Stryker’s new digital sales platform transformed the way medical technology is showcased globally
Our solution not only met but surpassed Stryker’s ROI goals unlocking sustainable, data-driven growth
Team

1 Project Manager
1 Solutions Architect
1 Q/A Engineer
1 Senior UX/UI Designer
3 Engineers

Services

Product Strategy
Web Development
UX/UI Design
DevOps
System Integration

Tech

Authentication
Admin system
3D product catalog
Shopping cart
eLearning
Presentations

Digitizing Stryker’s MedTech sales process

Stryker is a global leader in medical technologies, specializing in MedSurg, Neurotechnology, Orthopaedics, and Spine.

Their innovations impact over 150 million patients each year by delivering life-enhancing healthcare solutions worldwide.

Before digital transformation, Stryker’s sales process centered on flying potential buyers to their Michigan HQ for in-person product demos. The process was expensive, logistically complex, and limited the geographical reach the sales team could have since each visit cost up to $80K and required entire buying teams to travel.

Stryker needed a digital solution that could replicate the immersive, tactile demo experience online, without losing the credibility and precision required in healthcare sales.

Our Solution: A Browser-Based 3D Demo Experience

Agilno partnered with the Stryker team to custom build a scalable, WebGL-powered 3D product demo platform that allowed Stryker’s sales teams to showcase and explore their product catalog virtually.

The system included:

  • Interactive 3D Product Catalog
  • Authentication & Admin systems for secure access
  • Presentation and eLearning tools for training
  • Shopping cart functionality for seamless ordering
  • Brand-aligned modular UI for consistent scalability

This approach replaced costly, in-person experiences with an immersive virtual platform accessible anytime, anywhere.

A New Way to Experience Medical Innovation

Stryker’s 3D demo platform transforms how healthcare professionals explore complex medical technology from being limited to in person showrooms to an immersive digital stage.

Sales teams can now walk clients through every detail of a product in real time, zoom into features, rotate 3D models, and customize presentations for each region or hospital system all through a browser.

What once required cross-country flights and elaborate logistics now happens instantly, anywhere in the world.

Delivering a browser-based 3D platform that brings Stryker's product catalog to global sales teams, eliminating costly onsite visits.
Scaling Stryker’s Sales Demos With a Browser-Based 3D Platform
Core features included:
3D Product Catalog
Interactive, high-fidelity models let users explore Stryker’s devices from every angle.
Smart Presentation Mode
Sales reps can guide clients through virtual demos with synchronized navigation and annotations.
Admin Dashboard
A central hub for managing content, updating product data, and tracking engagement metrics.
Customization Quote Builder
Instantly configure product bundles that customers would like to gather more information and quotes for to streamline the purchasing workflow.
Analytics & Engagement Insights
Real-time data visualizations show what clients view, click, and return to most often.
Scalable Architecture
Designed for rapid product catalog expansion and localization across global markets.
Client testimonial
The project was complex and it was great to work with Agilno. There were numerous challenges with getting the user experience to work and they were able to solve a number of difficult technical challenges involving a wide range of systems and tech stacks. The result was a very robust platform that was second-to-none in the industry.
Alex Snider
Project Director
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