Stryker · MedTech
From expensive onsite demos to a scalable 3D virtual sales platform
Stryker, a global leader in medical technologies, relied heavily on in-person demos that cost between $20K and $80K per client visit and limited their global reach. Agilno partnered with Stryker to design and launch an interactive 3D product demo platform that redefined how Stryker sells and educates customers worldwide.
What we built
A platform that delivers Stryker's product catalog via interactive 3D models, demos, and real-time collaboration tools
A browser-based 3D platform that brings Stryker's product catalog to global sales teams, eliminating costly onsite visits. It delivers the catalog through interactive 3D models, guided demos, and integrated real-time collaboration tools.
Challenge
Digitizing Stryker's MedTech sales process
Stryker specializes in MedSurg, Neurotechnology, Orthopaedics, and Spine, with innovations that impact over 150 million patients each year. Before digital transformation, its sales process centered on flying potential buyers to their Michigan HQ for in-person product demos — expensive, logistically complex, and limited in reach, with each visit costing up to $80K and requiring entire buying teams to travel. Stryker needed a digital solution that could replicate the immersive, tactile demo experience online without losing the credibility and precision required in healthcare sales.
Our approach
A browser-based 3D demo experience
Agilno custom-built a scalable, WebGL-powered 3D product demo platform that let sales teams showcase and explore the product catalog virtually. The platform replaced costly in-person experiences with an immersive virtual platform accessible anytime, anywhere. The system included:
Impact
A new way to experience medical innovation
Sales teams can now walk clients through every detail of a product in real time — zooming into features, rotating 3D models, and customizing presentations for each region or hospital system, all through a browser. What once required cross-country flights and elaborate logistics now happens instantly, anywhere in the world. The platform transformed how Stryker showcases medical technology globally and surpassed the company's ROI goals, unlocking sustainable, data-driven growth.
Core features
An immersive, browser-based sales platform for a global MedTech leader
3D Product Catalog
Interactive, high-fidelity models let users explore Stryker's devices from every angle.
Smart Presentation Mode
Sales reps guide clients through virtual demos with synchronized navigation and annotations.
Admin Dashboard
A central hub for managing content, updating product data, and tracking engagement metrics.
Customization Quote Builder
Configure product bundles clients want more information and quotes for, streamlining the purchasing workflow.
Analytics & Engagement Insights
Real-time data visualizations show what clients view, click, and return to most often.
Scalable Architecture
Designed for rapid catalog expansion and localization across global markets.
Time to demo vs. traditional in-person demos
Customer acquisition cost through better segmentation and sales experience
Increased customer retention through better communication and access
The project was complex and it was great to work with Agilno. There were numerous challenges with getting the user experience to work and they were able to solve a number of difficult technical challenges involving a wide range of systems and tech stacks. The result was a very robust platform that was second-to-none in the industry.
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